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From 'Star Trek: The Next Generation' in which the Borg is a species of cyborg that ruthlessly seeks to incorporate all sentient life into itself; their slogan is 'Resistence is futile. You will be assimilated.' In tech-speak, the Borg is usually Microsoft, which is thought to be trying just as ruthlessly to assimilate all computers and the entire Internet into itself - there is a widely circulated image of Bill Gates as a Borg - ie Borging the competition. Being forced to use Windows or NT is often referred to as being 'Borged'. It is reported that this term is in use within Microsoft itself. Other companies, notably Intel and UUNet, have also occasionally been equated to the Borg.

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