Users

The term 'User', whilst not being totally complimentary, (in the USA it suggests being a user of illegal drugs), means anyone who is using a system or computer. Users are not considered to be technically competent (otherwise they would be in IT!) and most problems are blamed on the users! In contrast, those who administer systems and networks would never consider themselves as users; despite the fact that they too have to write reports and use office programs like the rest of us!