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The domain name that you use for your Web site and Internet activities is how you maintain your presence on the web. If you lose control of this name then all publicity and previous marketing activities are wasted. Effectively, you may lose all business and Internet based information which you may have obtained via that domain.
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- Your domain name ownership may be challenged by the registered trademark owner.
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- Ensure that the rights to the domain name are properly established.
- Consider obtaining the relevant trademark ownership.
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- Your domain name registration lapses by mistake, allowing a competitor to 'take the name'.
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- Ensure that all required domains are re-registered by the person nominated with responsibility for doing this.
- Set up a diary date to trigger the renewal process.
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